Moment8.08
Founder:
Alisa Akhmetova
Brand DNA
"Visual purity": minimalism and refined silhouettes, natural colours, and functionality.
Concept
Clothing designed to help people feel natural and comfortable without excessive flamboyance. The brand’s name reflects the philosophy of "living in the moment": being fully present in life, experiencing nature and the surrounding world.
Brand History
Moment8.08 was created out of Alisa and her sister's desire to support their mother’s passion for creating practical, comfortable, and beautiful clothing. The family business was officially registered in 2023, and by August 2024, the brand began to rapidly grow. Every step of creating the designs is filled with harmony, and each piece is crafted to feel "at home" — familiar, relatable, and close.
Blitz
Ideal place for creativity?
Definitely in nature. The Urals — with its forests, mountains, and rivers — is an incredible source of inspiration for creating something pure, genuine, and noble
An item from the brand that you’d never want to take off?
Our T-shirts and trousers made from natural fabrics. They combine comfort and versatility, perfect for a walk, a meeting, or simply enjoying the outdoors at any moment
What would you pass down to your grandchildren with the words: "Let this remind you of me"?
A warm outdoor suit. We know better than anyone how quickly the weather changes in the Urals, so it’s always wise to keep warm clothes nearby
What scent best aligns with your brand?
Fresh notes of pine and forest greenery mixed with warm, soft woody tones. This scent embodies natural purity and inner resilience
Where in the Urals would you hold a dream photoshoot for a collection?
On the banks of the Chusovaya River, among the pine trees and rocky shores. This location captures the strength and authenticity of the Urals and inspires the creation of calm and relatable clothing
What is the hardest part of creating a new collection?
Finding the balance where the garment looks simple yet individual and original. We strive to avoid visual noise, and this requires meticulous attention to detail
What advice would you give yourself at the start of your journey?
Believe in your idea, even if the path isn’t always easy. Step by step, you’ll achieve great things
How would you describe your brand in one word?
Calmness
What will shape fashion in the near future?
Paying attention to oneself and one’s mood. We believe the focus will remain on sincerity and creating styles that evoke warmth and connection. Fashion is becoming more thoughtful and oriented toward longevity, which will define its main trend