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Level K

Founders: Ekaterina Frolova and Ekaterina Fedorova

Brand DNA

Jewelry with character made from steel, crystals, hematite, and artificial pearls.

Concept

Jewelry as a way to express uniqueness and draw attention to one’s look. Level K closely follows trends and influencer priorities, quickly reflecting them in their collections. Level K offers trendy pieces and versatile jewelry that can be easily integrated into various outfits and moods.

Brand History

In June 2022, the founders started creating baseball caps with embroidered slogans, offering people a way to express themselves and their identities. Within the first year, Level K began collaborating with the Russian Designers Gallery and Nashi Corner store in Yekaterinburg. The brand then expanded to Perm. In the second year, they decided to increase their product range. Since the founders are fond of jewelry and often wear a lot of it, choosing this product category was easy. In 2023, they expanded their sales to Chelyabinsk and Tyumen, significantly increasing turnover and revenue. In 2024, Level K plans to further expand geographically and work on brand recognition.

Blitz

Best time of day for creativity?
Night
Ideal place for creativity?
In nature, in the Ural mountains, where the best ideas come to mind
Item from the brand you'd want to wear continuously?
Spinel necklace with charms
What item would you pass on to your grandchildren with the words: "Let this remind you of me"?
A large pink fabric flower brooch
Which historical or literary character would you make the face of the brand?
Elizabeth Bennet from "Pride and Prejudice."
Which scent is most in tune with your brand?
Jo Malone English Pear & Freesia
Ideal location in the Urals for a collection shoot?
Ural Mars
Most challenging part of creating a new collection?
Meeting deadlines. Before a collection goes on sale, it's necessary not only to create the design and produce the items but also to develop the entire visual promotion strategy
Advice to yourself at the beginning of your journey?
Focus on the jewelry niche. Level K started with baseball caps with motivational slogans in small batches. It turned out that producing jewelry is also a very interesting and close-to-heart industry
One word to describe your brand?
Unique
If you could collaborate with any celebrity (or character), who would it be?
Irina Shayk
What will change fashion soon?
Sustainable development is directing consumers towards more conscious choices