Kombezmamapapa

Brand Founder: Tatyana Ermak

Brand DNA

Family and family values, stylish design and quality water- and windproof materials, eco-friendliness and safety.

Concept

Kombezmamapapa is a brand of high-quality outerwear for the whole family. The creators aim to ensure that walks and active family leisure are independent of the weather, with each family member prepared for any conditions. The clothing for everyday routine and active sport should be comfortable, functional, and practical—all epitomized by the Kombezmamapapa overalls.

Brand History

Tatyana's life has always been linked to entrepreneurship, with sewing as a hobby. Everything changed during her maternity leave in 2017: Tatyana froze during a winter walk with her baby and thought about creating warm and convenient streetwear. After sewing the first models of overalls, Tatyana began receiving more and more orders. This demand and the word-of-mouth success inspired her, and gradually the brand began to create not only adult models but also clothes for children aged 3 to 14 years. Now, Kombezmamapapa has expanded its range to include mid-season models, as well as jackets, trousers, and even skirts.

Blitz

Best time of day for creativity?

The morning is the best time for mental and creative activities. It's also the time for solving problems. My mind works well in the morning, I can quickly understand everything, and sort everything out

Ideal place for creativity?

My office: it's quiet there, and I can be creative!

Music track that often plays when you want to create?

Mantras. Currently, I am inspired by the Mantra 108 names of God Sathya Sai Baba

Which item from your brand would you wear non-stop?

The demi-season classic-fit overall

Which item would you pass down to your grandchildren with the words, "Let this remind you of me"?

I would pass down my simple but wise commandments, my honesty and straightforwardness, my hard work and love for family and family business

I love all the processes; there's none that I dislike

Least/most favorite part of the fashion process?

Which historical or literary character would you make the face of your brand?

I can't decide on one, no such character. I'd like to see a family consisting of independent and successful parents and children. This image forms the core of family values and also symbolizes Russia and travel

Which fragrance is most in tune with your brand?

For instance, the scent of fresh grass and a light breeze

In which ideal location in the Urals would you do a photoshoot?

The UMMC Automobile Museum, located in Verkhnyaya Pyshma. Koltsovo Airport: the runway with a taking-off plane in the background, the airport building

What is the hardest part of creating a new collection?

The most challenging task when creating a new collection is selecting materials and fittings. Our products are designed for walks with children and travel, so the fabrics must have water-repellent and windproof properties. We are constantly searching for suitable fabrics, prioritizing eco-friendliness and using materials made from recycled resources like oceanic plastic, bamboo, seaweed, or other natural fibers

What advice would you give yourself at the beginning of your journey?

I wouldn't give myself advice. Because at the beginning of the journey, I didn't listen to them. And looking back, I wouldn't change anything. I'm satisfied with my path, and I have few regrets

One word to describe your brand?

Family

If you had the opportunity to collaborate with any celebrity or character, who would it be?

I would like to collaborate with Levi's

What will change fashion in the near future?

It's all banal: fashion will be changed by time. And the priority in choosing clothing lies in simplicity, functionality, and quality of tailoring. Furthermore, mobility in choosing clothing is crucial