Kimonova

Founder: Daria Gerasimchuk

Brand DNA

The kimono's form, symbolizing freedom and luxury, is the foundation of Kimonova's designs. The team reinterprets this shape in jackets, dresses, suits, and outerwear, bringing a fresh perspective to street style.

Concept

Sensuality, the ability to captivate, enjoy life, and remain true to oneself in any situation are traits of the Kimonova woman. These qualities are enhanced by elegant cuts and a careful selection of fabrics. Velvet and satin, designer prints, and limited editions make each piece a true gem for both evening and everyday wear.

Brand History

In the spring of 2021, Daria Gerasimchuk was vacationing in Sochi. After a mountain walk, she was browsing beautiful images on Pinterest and was struck by a picture of Marta Marzotto in a fuchsia velvet kimono. Enamored with the extravagant look, Daria decided to sew a similar one for herself upon returning to Yekaterinburg. Then she realized that the whole world needed such beautiful kimonos, and thus the brand Kimonova was born.

Blitz

Ideal Place for Creativity?

A table by a large window with a view of passing cars or people

Brand Item You'd Wear Non-Stop?

I wear all our brand's items non-stop. But if I had to choose one, it would be the linen kimono

Item to Pass Down to Grandchildren with the Words, "Let This Remind You of Me"?

The Verre velvet jacket. This model has become the brand's signature piece

Most/Least Favorite Part of the Fashion Process?

Least favorite — selecting fittings. Favorite — the first fitting of new models

Scent That Best Represents Your Brand?

I think something with woody notes

Ideal Location in the Urals for a Collection Shoot?

"Main Avenue."

Hardest Part of Creating a New Collection?

Maintaining a balance between creativity and commerce. Always keeping in mind: "What will the client wear this with? Where will she wear it? Will it be convenient with such long sleeves?" and so on

Advice to Your Younger Self?

Don't make models from rare fabrics with limited stock

One Word to Describe Your Brand?

Luxury

What Will Change Fashion Soon?

Artificial intelligence

Historical or Literary Character You'd Make the Face of the Brand?

Meryl Streep from "The Devil Wears Prada."

Dream Collaboration with a Celebrity or Character?

With Kandinsky