Kare Brand
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Founder:
Karina Lyoushkina
Brand DNA
Sensual, seductive models, comfortable patterns, impeccable quality.
Concept
Kare is a women's lingerie brand. The femininity, sensuality, and gracefulness of the models are combined with quality and comfort. The designers consider current trends and develop patterns that accentuate the beauty of the female body.
Brand History
Karina is an athlete on the women’s bodybuilding team pro_athletes_factory. She has modelled for lingerie brands and participated in sportswear fashion shows. In January 2024, she decided to make lingerie herself. She met the head of a fabric salon and the owner of a production company, who introduced her to the industry and took over the outsourcing of model production.
Blitz
When is the best time for creativity?
Like many creative people, I have creative impulses aligned with my circadian rhythms in the evening and at night. This is because everything around falls asleep and calms down, there’s no visual or auditory noise. Also, in the evening, we reflect on our day: what we saw, what inspired us, and from that, ideas are born
What item from your brand do you want to wear all the time?
White and black thongs, and a lace belt that is associated with femininity
What item would you pass on to your grandchildren with the words: “Let this remind you of me”?
A black lingerie set, with emerald inserts, symbolizes the energy of money and growth
What part of the fashion process is your least/most favourite?
I love all the work from start to finish, even the most difficult things that I can’t master. I believe that if I convince myself that I don’t like a part of the process, the other parts might "take offence" and something might go wrong. Maybe this is related to the modern trend of focusing on high vibrations and programming oneself. So, I’d say I love absolutely everything, especially the moments when I have to seek help—that’s what I love even more. Because through difficult stages, you grow
Which historical or literary character would you make the face of your brand?
Scarlett O'Hara
What scent resonates most with your brand?
The entire palette of Versace fragrances—vibrant and easily adaptable to any look
In what ideal location in the Urals would you like to shoot a collection?
I’d love to do it in some old mansion
What’s the hardest part about creating a new collection?
Finding the perfect lace that will easily fit together, look cohesive, and embrace the body
What advice would you give yourself at the beginning of your journey?
At the very start, I should have sought out professionals and not tried to figure everything out on my own. I shouldn’t have wasted time trying to gather myself and start. Once a decision is made, grab a pencil and paper, and start drawing sketches. Just take action. Learn to trust professionals and delegate authority
What one word can describe your brand?
Love
If you could collaborate with any celebrity (or character), who would it be?
I think with Irina Khakamada—with her philosophical approach to life and work. She combines femininity, confidence, and inner strength. I’d also love to work with Lyubov Uspenskaya—with her meticulous nature and her feminine, enticing vibrations
What will change fashion soon?
Life itself is steering us towards minimalism. Today’s purchasing power is such that people no longer grab things in bulk or rush to sales; they buy only what they need. Because no one knows what the future holds