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Kara Hiden

Founder: Ksenia Podosenina

Brand DNA

Contemporary oversized styles, monochrome, classic streetwear, hand embroidery, and high-quality tactile fabrics.

Concept

Kara Hiden is more than just a clothing brand; it symbolizes a modern generation where the ultimate value is the freedom to be oneself. Relaxed silhouettes, exaggerated lengths and volumes, asexuality, carelessness, and deliberate "imperfection" have become markers for those who identify with the brand. Creativity and self-expression through cut, materials, and the rejection of conventional norms are the brand's recognizable vibe.

Brand History

Kara Hiden was established in 2023 by a self-taught designer with an artistic background but no sewing skills. The first collection took a year to prepare and was inspired by contemporary young people and the prevailing mood in recent years. The capsule was built around classic black-and-white pieces with altered cuts. The brand plans to continue telling the story of the modern generation, its meanings and style, and to build its audience through conceptual visuals.

Blitz

Music track that most often plays when you feel like creating?
"Playstay" by Maru Nara, as well as all of his tracks
Brand item you want to wear non-stop?
A blazer with large pockets and a perfect silhouette. It’s suitable for any occasion, place, and temperature
Item you would pass on to your grandchildren with the words: "Let this remind you of me"?
A piece of meteorite from my living room. If it’s something fashion-related, then the token we’ll soon launch and include with every order
Favorite/least favorite part of the fashion process?
Least favorite—inspecting batches for defects (it’s very stressful and time-consuming). Favorite—receiving a sample of a product based on your sketches and finding the people who reflect the aesthetics and vibe of Kara Hiden
Which historical or literary character would you make the face of the brand?
The Narrator from Chuck Palahniuk’s "Fight Club."
What scent resonates most with your brand?
The scent of rain
What ideal location in the Urals would you choose for a collection photoshoot?
In the forest at night with spotlights. I’d also like to gather skaters and have a shoot at a skate park
The most difficult and crucial task is to structure the logic of everything
The hardest part of creating a new collection?
One word to describe your brand?
Space-time
If you could collaborate with any celebrity (or character), who would it be?
Musical artist Kai Angel and many of the girls I follow on Instagram (Meta Platforms Inc., activity banned in Russia)
What will change fashion soon?
Circumstances and the new generation, as always