Jewlia
Founder:
Yulia Remennik
Brand DNA
The brand creates both large, statement pieces and minimalist items made of precious metals with natural stones.
Concept
JEWLIA is a brand of self-sufficient jewellery that elevates style and adds the perfect accent to an outfit. The designers focus on long-term trends and create collections that are distinct from each other so that everyone can find something that suits her.
Brand History
In 2018, UrGAHU graduate Yulia Remennik decided to turn her passion for jewellery into a lifelong career, and thus JEWLIA was born. Today, the brand's jewellery is available at TSUM, Poison Drop, Milou, and the BOLSHOY department store.
Blitz
Best time of day for creativity?
Morning
Ideal place for creativity?
Ideas come while walking or moving
Musical track that most often plays when you want to create?
I like Basta
A piece from the brand that you'd want to wear constantly?
There's no such piece. I like to be different depending on my mood, time of day, and weather, so it could be anything
A piece you'd pass on to your grandchildren with the words, "Let this remind you of me"?
I have a favorite piece of jewellery in each collection. I would pass on any of them
What's your least favorite/most favorite part of the fashion process?
I love my job. I enjoy what I do 100%. My favorite moment is when you see a finished piece of jewellery for the first time after it was just an idea in your head. There are sometimes unpleasant tasks that seem unsolvable, and it can be scary to even start tackling them, but as they say, "eyes fear, hands do."
Which historical figure would you make the face of your brand?
Elsa Peretti
What fragrance best matches your brand?
Something spicy
Where in the Urals would you ideally shoot a collection?
The Ural Mars
What's the hardest part of creating a new collection?
Stopping. Sometimes you need to tell yourself, "Pot, stop cooking."
What advice would you give yourself at the start of your career?
Be braver and don't be afraid of difficulties
What one word can describe your brand?
More like a phrase: "We know what's fashionable."
Who would you like to collaborate with?
Zendaya
What will change fashion soon?
Artificial intelligence