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Exploded

Founders: Nikita and Ekaterina Alexandrov

Brand DNA

A dynamic combination of modern trends and classic elements, extravagance and grace, comfort and quality. Exploded is designed to revolutionize perceptions of quality fashion and inspire experimentation.

Concept

EXPLODED means "exploded," so predicting the direction of the collections is impossible—it captivates and surprises. The brand's team breaks stereotypes and gives clients the opportunity to express their individuality and originality. Exploded offers bold design and impeccable quality, strictly controlling all stages of the production process.

Brand History

Ekaterina and Alexander spent several years contemplating the creation of their own clothing line, sketching designs and searching for a workshop that could bring their ideas to life with quality. In 2023, Exploded was born, with the primary goal of breaking free from fashion stereotypes and conventions. The brand is available on the marketplace svoy.one and in the GALLERIA space in Perm.

Blitz

Best time for creativity?
Daytime, when you are full of energy
Best place for creativity?
At home on the couch with a cup of coffee, when no one is bothering you
Item from the brand you'd want to wear continuously?
The combined skirt and jacket. They make you feel confident in any place and situation
What item would you pass on to your grandchildren with the words: "Let this remind you of me"?
Definitely a patchwork-style t-shirt and a denim shirt. Let the grandchildren think that grandma was a creative person
Favorite/Least favorite part of the fashion process:
The most favorite part is coming up with the design, when you immerse yourself in your thoughts and start brainstorming. The least favorite part is paying a huge amount of money to the workshop after the work is done :)
Which historical or literary character would you make the face of your brand?
Margarita from the novel "The Master and Margarita." She embodies the image of a beloved and loving woman who is ready to do anything for love. She is energetic and impulsive, sincere and loyal. Our brand represents love, energy, and impulse
What fragrance is associated with your brand?
TOM FORD Soleil Blanc. A bright, fresh, and full-bodied composition
Where in the Urals would you conduct the ideal photo shoot?
In the Kungur Ice Cave. It would make for a rather interesting shoot
What advice would you give yourself at the beginning of your journey?
Consider all difficulties on the way as experience. Don't worry about small things, trust your instincts. Don't be afraid to take risks
Describe the brand in one word?
Experiment
Which famous person would you dream of collaborating with?
For the men's collection, it would be Jacob Elordi, Pete Davidson. For the women's collection, Emma Mackey, Hailey Bieber
What will change fashion soon?
Russian brands. Russian brands will set their own trends as they actively develop and experiment with assortments and collaborations. The future is ours!