Ellada&Kate

Founders: Ellada Gasanova and Ekaterina Zhavoronkova

Brand DNA

Complex shades, clean lines, precise forms, and impeccable fit. Sensuality and sexuality without a hint of aggression.

Concept

At the heart of every Ellada&Kate collection is an endless love for girls and women in all their diverse expressions. This love doesn’t confine them to the boundaries of what is "normal," allowing them to express their unique selves. The four main facets of the brand's co-founders—determination, self-sufficiency, harmony, and zest for life—are reflected in the brand's pieces.

Brand History

Ekaterina and Ellada have been friends since childhood. They started their own fashion business at 17, initially weaving and selling bracelets, then importing clothes from Istanbul. Their taste was quickly recognized by friends and acquaintances, and in 2013, the idea to create their own clothing brand was born. At the time, the dollar exchange rate fluctuated significantly, making trips to Turkey and China unprofitable, so the girls fully transitioned to partner production. In 2015, they opened their own workshop, and the Ellada&Kate brand began to rapidly grow. Today, it is represented in a flagship store in Yekaterinburg, the Bolshoy department store, and Trend Island in Moscow.

Blitz

Ideal time for creativity?

Late evening and night. For grand ideas to come, your mind needs to be completely free

Ideal place for creativity?

In nature, either by the sea or the ocean

Music track that most often plays when you feel like creating?

Moby - "Porcelain"

Brand item you want to wear non-stop?

A men's cut jacket

Item you would pass on to your grandchildren with the words: "Let this remind you of me"?

A sketchbook

Favorite/least favorite part of the fashion process?

The favorite part is sketching. The least favorite is selecting the right accessories

Which historical or literary character would you make the face of the brand?

Anna Karenina

What scent resonates most with your brand?

The scent of oud and wood

What ideal location in the Urals would you choose for a collection photoshoot?

We’d love to shoot on Konzhakovsky Kamen, a mountain peak in the southern part of the Northern Urals

The hardest part of creating a new collection?

Choosing the right fabric

What advice would you give yourself at the start of your journey?

Be bold and fear nothing

One word to describe your brand?

Mood

If you could collaborate with any celebrity (or character), who would it be?

Kim Kardashian

What will change fashion in the near future?

Innovative technologies