Creatore

Founder: Anastasia Vaganova

Brand DNA

The bohemian atmosphere of the Italian Riviera and effortless chic, embodied in natural fabrics and elegant silhouettes.

Concept

A Ural-based knitwear brand combining the elegance of Italian vibes with Russian craftsmanship and ingenuity. All products are developed and created at the brand's own factory using natural materials such as cotton, merino wool, linen, and suit fabrics.

Brand History

Creatore was established in Yekaterinburg in 2023, based on its own knitwear factory equipped with modern knitting machinery, where products are developed from scratch exclusively using cotton and merino wool. Before Creatore, the company produced clothing for other Russian designers, and for the past 10 months, the production has been fully switched to its own brand. In developing the brand's DNA and concept, Anastasia was inspired by the work of Italian designers and the quality of Made in Italy products. The young Ural-based brand successfully maintains this high standard.

Blitz

Best time of day for creativity?

For me, it’s the morning. This is when I have the highest concentration of ideas

Ideal place for creativity?

The Creatore factory

Musical track that you most often listen to when you want to be creative?

I mostly listen to music by Italian composers. Ludovico Einaudi’s compositions are very conducive to creativity

Brand item you’d want to wear all the time?

Right now, it’s the Liberta shirt, which can be styled in various ways

What part of the fashion process is your least favorite/most favorite?

There is no part of the process that I dislike, as we are constantly creating new items and the processes don’t have time to become routine. My favorite part is the result in the form of finished products

Which historical or literary character would you make the face of your brand?

A young Ornella Muti

Which fragrance best represents your brand?

For warm weather, it’s an explosive and intoxicating magnolia scent. For cold weather, it’s a mysterious and velvety Tabacco Toscano fragrance

In which ideal location in the Urals would you hold a collection photoshoot?

The Ural Mountains

What is the hardest part of creating a new collection?

The absence of creative inspiration—this is frightening

What single word best describes your brand?

Creator

If you could create a collaboration with any celebrity (or character), who would it be?

Salvatore Ferragamo

What will change fashion in the near future?

Russian designers