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Bushick

Founder: Anastasia Myshkina

Brand DNA

Natural, tactilely pleasant fabrics, thoughtful construction, caring service.

Concept

Slogan: "Created with love, by moms for moms." Bushick offers cozy, comfortable, and stylish clothing for pregnant and nursing mothers, including hospital wear and baby clothing.

Brand History

During her pregnancy, Anastasia faced a shortage of stylish and comfortable maternity wear. The available models on the market were often uncomfortable due to problematic waistband constructions. After several experiments, she created a unique bandage-like waistband that comfortably supports the belly throughout pregnancy. In 2022, Anastasia registered the Bushick brand, began launching it on marketplaces, and opened a small showroom. Realizing the potential to expand the range for expectant mothers, she introduced additional products for nursing and baby clothing. Today, the brand is manufactured at its own facility.

Blitz

Best place for creativity?
It can be absolutely anywhere, wherever inspiration strikes. Ideas often come to me while watching movies, videos, cartoons, etc
Item from the brand you’d wear all the time?
Currently, during my second pregnancy, I wear my own suits and loungewear sets all the time
Item you would pass down to your grandchildren with the words: “Let this remind you of me”?
Old buttons and patterns inherited from my grandmother
Least favorite part of the fashion process?
Favorite part? I love every part of it, from purchasing fabrics and fittings to managing sales and responding to feedback. One of my favourites is definitely photoshoots and creating video content
Historical or literary character you’d make the face of your brand?
Originally, it was a bunny/rabbit idea, but we moved away from that. Now, it's simply a multi-child mom who takes care of herself
Fragrance that best represents your brand?
Perhaps something vanilla
Ideal location in the Urals for a collection photoshoot?
Our beautiful summer parks
Advice you’d give yourself at the beginning of your journey?
Don’t rush and do everything step by step. Hire assistants from the start instead of taking on all tasks yourself, hire an accountant, and learn to calculate unit economics
One word to describe your brand?
Comfort