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Atelier Marconi Atelier Marconi Atelier Marconi Atelier Marconi Atelier Marconi Atelier Marconi

Atelier Marconi

Founder: Irina Karpova

Brand DNA

High-quality fabrics and top-notch accessories, elegant silhouettes, and thoughtful details.

Concept

For over 10 years, Atelier Marconi has been creating stylish and elegant looks for women. The brand’s mission is to empower every woman to feel vibrant, confident, and irresistible.

Brand History

The brand's creation is deeply rooted in Irina’s profound love for Italy and its people. A trained fashion designer, she spent over 20 years selling Italian clothing and accessories, but always dreamed of opening her own atelier. Drawing on her experience working in musical theatre, where she designed stage costumes, Irina established a small atelier in Yekaterinburg in 2013. Four years later, she expanded to include her own sewing production and showroom. Atelier Marconi is continually evolving, participating in various fashion events in the city, such as BEAUTY EXPO URAL, Yekaterinburg Fashion Week, and contests like "Miss Yekaterinburg," "Best Mom of Yekaterinburg," and "Mrs. Business Yekaterinburg," among others.

Blitz

Best time for creativity?
Evening
Music track that most often plays when you feel like creating?
Enigma
Brand item you would wear non-stop?
A sports-chic style suit
Item you would pass on to your grandchildren with the words: "Let this remind you of me"?
A brooch in the shape of tailor’s scissors
Favorite part of the fashion process?
Choosing fabrics, creating looks, and the creative process itself
Which historical or literary character would you make the face of the brand?
Scarlett O'Hara, the main character from the movie "Gone with the Wind"
What scent resonates most with your brand?
The scent of love
What ideal location in the Urals would you choose for a collection photoshoot?
Ural Mars
The hardest part of creating a new collection?
Defining the concept of the collection
One word to describe your brand?
Romance
If you could collaborate with any celebrity (or character), who would it be?
Chanel
What will change fashion soon?
Fashion is cyclical. It might be the return of the 60s style. But what will remain is comfort and convenience