Alena Vishnyakova

Founder: Alena Vishnyakova

Brand DNA

Clean lines, functionality, concise cuts, textures, and unusual details.

Concept

Alena Vishnyakova is a brand of limited edition designer clothing and accessories. All models are produced in limited editions with special attention to the quality and details of the products.

Brand History

Since childhood, Alena dreamed of a career in fashion design and gained her first experience by altering her mother's dresses. After graduating from her dream university, she spent several years working in various ateliers and factories, but the desire to create something of her own was relentless. In 2013, Alena finally ventured on her own and began taking her first orders. It all started with the first jacket, which had a hand-made label sewn on it, marking the beginning of the Alena Vishnyakova brand.

In 2015, the designer participated in the Sunday of Market, and from this famous Yekaterinburg festival, the brand began its significant development: a workshop in the city center was opened, sales grew, and the assortment significantly expanded. Today, Alena Vishnyakova offers dresses, trousers, sweatshirts, shirts, outerwear, bags, and accessories.

Blitz

Ideal place for creativity?

Definitely my studio-workshop. It has everything necessary for creating new models and bringing all ideas to life

Musical track that often plays when you want to create?

It's hard to single out one track, as I have many favorites suitable for different moods. Sometimes it's disco, sometimes electronic, and sometimes something very instrumental or ambient

Item from the brand that you'd wear non-stop?

Probably the loose-fitting shirt dress — one of the brand's first products

Favorite/least favorite part of the fashion process?

I love the process when a product moves from a picture to reality, the moment you realize you've created something new. I also really enjoy the process of shooting a new collection

Fragrance that resonates most with your brand?

Probably the scent I love myself: sharp vanilla with notes of dried fruits and wood

Ideal location in the Urals for a collection shoot?

I really like our nature; the Ural mountains are perfect for this. In the city center, it would be the constructivist buildings and the Yeltsin Center, which inspire with their minimalism and scale

Most challenging part of creating a new collection?

Perhaps it's perfecting the finished products. Sometimes the design is complex to execute and the end product doesn't turn out as planned. Therefore, sometimes realizing a product can take a very long time

Advice you would give yourself at the beginning of your journey?

Listen to your heart and don't stop on your way to your dream

One word to describe your brand?

Functionality

If you had the opportunity to collaborate with any celebrity (or character), who would it be?

Rick Owens

What will change fashion in the near future?

People, because we decide what to broadcast into this world. We create everything we use: artificial intelligence, machines, clothing, food, etc. We pollute the environment and also try to clean it. I believe that only we influence what happens in the world and what fashion will be like as well