AILIN BAMBINI

Founder: Alice Muse, 15 years old

Brand DNA

Thematic collections, multifunctionality of each item, removable elements, irony, and eco-friendliness.

Concept

AILIN BAMBINI creates high-quality, fashionable, comfortable, and natural clothing while preserving the environment. The brand seeks ways to use raw materials with zero waste and alternative materials for its collections. For example, it uses production waste as filler for various products and makes accessories from edible fabric. The brand's mission is to cultivate aesthetic taste in children and instill a love for nature. Each AILIN BAMBINI piece is unique and not produced in different sizes.

Brand History

Alice has been passionate about art since the age of 3, started designing clothes at 5, and by 7, had already presented her own design on the runway. She created the AILIN BAMBINI brand in 2021. The brand immediately captured public attention with the Cosmo Neon collection — these unusual, bright outfits won over young fashionistas and their parents. A year later, the Akdeniz Cruise collection was presented at Milan Fashion Week. Since then, the brand has gained international followers. The Alice in Wonderland collection conquered the East (its presentation took place in the UAE). The brand is currently developing costumes filled with the spirit of its homeland: Ural-core will be presented in Istanbul this fall.

 

AILIN BAMBINI is a regular participant in fashion weeks in Russia and abroad, has received awards in the arts, and has numerous media publications. The brand's fans include children and adults who value individuality and exclusivity.

Blitz

Best time of day for creativity?
Night
Ideal place for creativity?
The creative workshop
Musical track that plays most often when you want to create?
I'm a music lover, so I have many tracks for inspiration
Item from the brand you would wear non-stop?
I personally wear the shorts, top, and blazer non-stop
Item you would pass on to your grandchildren with the words: "Let this remind you of me"?
If we talk about legacy, it's probably not the clothing from the collections but illustrations, paintings, manuscripts, and handmade accessories
Historical or literary character you would make the face of the brand?
Alice in Wonderland
Scent that best matches your brand?
Lychee
Ideal location in the Urals for a collection shoot?
Sysert, "Bazhov's Places," Park of Tales, the P. P. Bazhov House-Museum, "Hermitage-Ural."
Most challenging aspect of creating a new collection?
Deciding on 20-30 looks when you want to realize more than 100
Advice you would give to yourself at the beginning of your journey?
Don't put off your dream. Don't wait until you're an adult and finish university; do what your soul yearns for. That's what I did
One word to describe your brand?
Journey
If you could collaborate with any celebrity (or character), who would it be?
Hello Kitty
What will change fashion soon?
The new generation of young designers and AI