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13 23 kids 13 23 kids 13 23 kids 13 23 kids 13 23 kids 13 23 kids

13 23 kids

Founder: Yulia Shalashova

Brand DNA

Vintage, luxurious decor, elegant silhouettes, impeccable quality.

Concept

13 23 Kids is the first and only factory specializing in vintage-style holiday dresses for girls. The brand's mission is to create unique models from original fabrics, adorned with luxurious beadwork, pearls, delicate lace, and other stunning embellishments. Each design is crafted by the visionary founder of the company, Yulia Shalashova. The dresses are lightweight and comfortable, allowing freedom of movement during celebrations and active play. The brand donates 5% of all sales to a fund supporting homeless animals.

Brand History

As a child, Yulia loved flipping through "Burda" magazines with her grandmother, who was then the head of a sewing atelier. Her grandmother hoped Yulia would learn the art of sewing, but Yulia had other plans. It wasn't until the summer of 2018 that Yulia returned to the idea of creating clothing. In 2020, she launched the vintage children's dress brand 13 23 Kids.

Blitz

Best time for creativity?
It doesn’t matter when, as inspiration comes at any time
Ideal place for creativity?
The cozy second floor of my apartment, with a wonderful view of Yekaterinburg
Musical track that plays most often when you want to create?
Ed Sheeran — Perfect Symphony
Item from the brand you would wear non-stop?
Since I create vintage dresses for girls, I can clearly track this through my daughter. Any dress from 13 23 Kids is something she would gladly wear to kindergarten every day and even sleep in!
Item you would pass on to your grandchildren with the words: "Let this remind you of me"?
Certainly, a coin from the time of Catherine the Great, which marked the beginning of the brand and is its symbol
Most favorite/unfavorite part of the fashion process?
Most favorite: Designing new dresses and watching the process of their realization. Least favorite: Checking accounting documentation
Historical or literary character you would make the face of the brand?
Catherine the Great
Ideal location in the Urals for a collection shoot?
The Opera and Ballet Theatre
One word to describe your brand?
Vintage
If you could collaborate with any celebrity (or character), who would it be?
Natalia Vodianova