U'Fashion
this is
an online platform for promoting Ural brands

UF LAB - International Fashion Week with an extensive business and educational program September 5–9, 2025

U'Fashion

About Us

U'FASHION is an international project about Ural designers.

The goal of the project is to help young local brands expand their audience, increase profits and enter new markets. And famous designers - to strengthen their influence.

The mission of the project is to form the image of the Sverdlovsk region as a Russian center of fashion and design.

U'FASHION will strengthen the interaction of large and small businesses, strengthen business and friendly communications in the fashion industry and related industries, and will also become a flagship information and educational resource for everyone interested in fashion.

The project will receive wide coverage in the media and social networks of the regional and federal levels.

We want to help Ural designers take their place in the professional community, accelerate the pace of growth and find new fans around the world.

And most importantly - to prove that the Urals are fashionable!

The project was initiated by the government of the Sverdlovsk region and the administration of the city of Yekaterinburg. The project operator is the Sverdlovsk regional fund for supporting entrepreneurship. The event is being implemented within the framework of the regional standard for the development of creative industries of the Agency for Strategic Initiatives. The project is timed to coincide with the celebration of the 90th anniversary of the Sverdlovsk region.

TEAM

Dmitry Ionin
Dmitry Ionin
Head of the UF project, Deputy Governor of the Sverdlovsk region
Vadim Tretyakov
Vadim Tretyakov
Head of the UF project, Minister of Investment and Development of the Sverdlovsk Region
Olga Balyuk
Olga Balyuk
Producer of the UF project, PR support
Egor Bychkov
Egor Bychkov
Producer of the UF project, director of the promotion studio "PromoNT"
Elena Polyugova
Elena Polyugova
Brand manager of the UF project, head of the advertising department of the promotion studio "PromoNT"
Alexander Kulakov
Alexander Kulakov
Head of SMM promotion department of the UF project
Natalia Semenova
Natalia Semenova
UF project stylist, head of the Higher School of Image and Style, stylist-image maker
Kristina Komleva
Kristina Komleva
Content creator of the UF project
Olga Shutova
Olga Shutova
Fashion journalist, host of podcasts about fashion and style
Daria Sakhranova
Daria Sakhranova
Videographer of the UF project
Tatyana Kuzmina
Tatyana Kuzmina
Miss Yekaterinburg 2022, ambassador of the UF project
Maria Chizhova
Maria Chizhova
Content Manager of the UF project
Valeria Polyakova
Valeria Polyakova
Content Manager of the UF project

FRIENDS
OF THE PROJECT

Anastasia Zelinskaya
Anastasia Zelinskaya
Partner, Director of Communications. KONTORA Agency
Maria Eremenko
Maria Eremenko
Managing partner. Agency KONTORA
Sergey Autrash
Sergey Autrash
A social photographer. Collaborates with world brands: Dior, Chanel, Dolce & Gabbana, Prada, Louis Vuitton, Gucci and many others. Twice included in the rating of 100 most stylish men according to GQ
Anush Gasparyan
Anush Gasparyan
Co-founder and commercial director of Fashion ConsulLng Group, candidate of sociological sciences
Nikita Martynov
Nikita Martynov
PR Director of the media brand The Voice
Katya Mukhina
Katya Mukhina
Famous Russian stylist, fashion journalist, former editor of the Russian version of the glossy magazine Elle
Maria Fomenko
Maria Fomenko
Founder of the consulting agency "Fomenko and Partners" Organizer of the Fashion e-commerce Revolution project
Nizhny Tagil Drama Theatre named after D. N. Mamin-Sibiryak
Nizhny Tagil Drama Theatre named after D. N. Mamin-Sibiryak
Portal for active citizens
Portal for active citizens
EMUP
EMUP "Ekaterinburg Metro"
Anastasia Zelinskaya
Anastasia Zelinskaya
Partner, Director of Communications. KONTORA Agency
Maria Eremenko
Maria Eremenko
Managing partner. Agency KONTORA
Sergey Autrash
Sergey Autrash
A social photographer. Collaborates with world brands: Dior, Chanel, Dolce & Gabbana, Prada, Louis Vuitton, Gucci and many others. Twice included in the rating of 100 most stylish men according to GQ
Anush Gasparyan
Anush Gasparyan
Co-founder and commercial director of Fashion ConsulLng Group, candidate of sociological sciences
Nikita Martynov
Nikita Martynov
PR Director of the media brand The Voice
Katya Mukhina
Katya Mukhina
Famous Russian stylist, fashion journalist, former editor of the Russian version of the glossy magazine Elle
Maria Fomenko
Maria Fomenko
Founder of the consulting agency "Fomenko and Partners" Organizer of the Fashion e-commerce Revolution project
Nizhny Tagil Drama Theatre named after D. N. Mamin-Sibiryak
Nizhny Tagil Drama Theatre named after D. N. Mamin-Sibiryak
Portal for active citizens
Portal for active citizens
EMUP
EMUP "Ekaterinburg Metro"